New Look For Lanzarote´s Main Resort
The new Puerto Banus? This title may seem a little unlikely now. But Lanzarote´s grand dame of tourism, Puerto del Carmen, is about to undergo a major, multi million euro facelift. Which is sure to have a profound impact on the market for property for sale in Puerto del Carmen for years to come, regardless of the current gloom in the world housing markets.
Puerto del Carmen was once a small fishing village called La Tiñosa. Before being transformed out of all recognition by the package holiday boom of the 1970´s. And now the resort is embarking on another chapter of change. As island authorities unveil a project to “reinvent” tourism in Puerto del Carmen in order to ensure the resorts on-going competitiveness against newer and fresher destinations around the world.
Puerto del Carmen has been the engine room of the market for property in Lanzarote as well as the island tourist industry for over thirty years. As thousands of overseas buyers have invested in holiday apartments and villas here – attracted by the rich seam of rental returns provided by the resorts buoyant tourist trade.
But now Puerto del Carmen is in need of a serious overhaul – as three decades of package tourism has taken its toll on both facilities and insfracusture. An impact that is most apparent on the main beachfront strip – the Avenida de las Playas. Which is also the resorts main tourist shop front to the world.
Here pedestrians fight for space on cramped pavements whilst cars whiz by just inches away. And garish neon lit signs announce the presence of yet another British bar or indifferent restaurant. Creating a downmarket and out of date image – especially in comparison with newer, purpose built holiday alternatives such as Dubai.
Fearing the loss of valuable tourist business to other destinations the island authorities have now given the green light to an ambitious project that will transform Puerto del Carmen into a desirable, upmarket holiday destination.
The main beachfront strip is being pedestrianised and all shopfronts and fascias on the Avenida de las Playas will be harmonised in order to create a more aesthetically pleasing environment.
But the biggest transformation will be taking place in the Old Town harbour area where the current port will be developed to accommodate a luxury marina with moorings for upmarket yachts and cruiser. An initiative that is designed to attract a more affluent type of tourist to the resort. Whilst also cutting in on the success of the marina at nearby Puerto Calero – located just a few nautical miles south along the coastline. Which has exploded in popularity in recent years and where property also commands a premium.
Along with the opening of a new golf course on the outskirts of the resort his winter these moves seem likely to ensure that both tourism – and the market for property in Puerto del Carmen – both have a positive future for decades to come.

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